Hi, I’m Molly O’Keefe, a beauty marketing professional with a B.F.A. in Business of Beauty and Fragrance from the Savannah College of Art and Design and an MBA in Marketing from the College of Charleston. Ever since creating my own "spa" in my bedroom as a child, I’ve known I wanted to build a career in the beauty industry. That passion has grown into a career focused on helping beauty brands connect with consumers through strategic marketing, influencer partnerships, and compelling storytelling.

Most recently, I worked as an Influencer Community Intern at RMS Beauty, where I managed creator outreach, supported product launches, analyzed campaign performance, and helped execute influencer marketing initiatives. Through this experience, I have discovered a passion for building authentic brand relationships and creating campaigns that drive both engagement and business results.

I’m especially drawn to brands that combine creativity with purpose and believe the most impactful marketing happens when strategy and storytelling work together. My experience spans influencer marketing, social media strategy, brand partnerships, campaign analytics, and community building, with a strong attention to detail and a passion for bringing ideas to life.

To me, beauty is more than a product; it’s confidence, self-expression, and connection. I’m always excited to connect with people who are shaping the future of the beauty industry and creating brands that leave a lasting impact.