ABOUT ME

〰️

ABOUT ME 〰️

Hi, I’m Molly O’Keefe, a recent graduate of the Savannah College of Art and Design, where I earned my degree in the Business of Beauty and Fragrance. Beauty has been a part of my story since childhood, and I’ve spent the past four years turning that passion into strategy, branding, and product innovation.

I’m pursuing my MBA at the College of Charleston and plan to launch my own company after graduation. I’m especially drawn to building brands that blend creativity with intention, whether through high-performance cosmetics, refined packaging, or lifestyle storytelling. My strengths lie in beauty data analysis, social strategy, and social media management.

I believe that beauty is more than surface-level. It’s emotional, expressive, and ever-evolving. If you're building something meaningful in this space, I’d love to connect.

In May 2024, I started interning at The Pearl Agency. I had the opportunity to intern there for six months, gaining knowledge of various aspects of the agency. Over the past few months, I have gained extensive experience in managing social accounts, consulting, creating content, rebranding, collecting analytics, copywriting, and conducting research. At the end of the internship, I was hired as a junior account manager, working part-time until I graduated in June. I focused on a luxury packaging client, as well as a fashion brand, integrating my major studies with my minor in social strategy. I also freelanced for several clients, creating Instagram graphics, stories, and reels. I left the Pearl Agency to focus on my studies as an M.B.A. student at the College of Charleston.

Outside of my academic studies, I keep myself extremely busy, as I need to occupy all of my time. My favorite hobbies include creating content through my YouTube channel and Instagram, spending time with friends and family, working out, shopping (obvi!), and relaxing at home with a good book.

My website was created to showcase the work I complete in my classes and to allow me to create blog posts for fun. Writing has been a passion of mine since I was young, so I am thrilled to have a place where I can share my work.

Achievements

Savannah College of Art and Design B.F.A Business of Beauty and Fragrance: Summa Cum Laude with a 4.0 GPA

College of Charleston MBA Candidate Class of 2026