Touchland International Launch
In December of 2024, I embarked on a three week international excursion for a social media management class at SCAD. While immersing ourselves in the European and United Kingdom lifestyle, we were tasked with taking an existing American brand and launching it into the international space. I partnered with Natalie Lindstrom, Jennings Stuart, and Jake Richardson to create two new Touchland scents to launch into Paris and London. We explored both cities, creating as much content as possible to develop a social media feed for this launch, as well as other digital and physical touchpoints including pop-up events, snapchat filters and physial advertisements in the Lourve and the tube.
